Master of Science in Marketing Management
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The CRM course in EDHEC's MSc in Marketing Management programme combines the theoretical knowledge of how CRM integrates customer needs and a practical business experience with one of the worldwide leading providers of CRM solutions. Read next page
After last year's successful Carver project, the futuristic 3-wheel car, EDHEC's MSc Marketing have been given another opportunity to put their talents to the test with another car company - ZEST. Read next page
On the 11th of March 2008, Orange group came to EDHEC's Nice campus to present their Telecom Talents programme to interested students. Read next page
Professor Philippe Mihailovich, currently on campus with EDHEC's MSc in Marketing Management students, is recognised as one of the founders of contemporary Brand Architecture. Read next page
Hands-on practice and team work are omnipresent in EDHEC's MSc in Marketing Management course. Last week's fast-paced business game provided the ideal opportunity for students to test their skills against their peers in a bid to become leaders of the most successful company - in a virtual world... Read next page
Cartier, L'Oreal, Louis Vuitton, Procter & Gamble, Colgate-Palmolive and Adidas are just some of the companies to have taken on MSc in Marketing Management students. Countries including USA, UK, France,China and Switzerland are just a few of the destinations that EDHEC's Marketing students will soon be working in. Read next page
MSc Marketing students experience the pressures of negotiating in B2B simulation. Read next page
Gregory Lefebvre, MSc in Marketing 2006-07 Read next page
With advertising invading our privacy a little more every day, traditional marketing methods are losing their impact. Changes must be made but the direction is unclear. InteraCT, EDHEC's new Marketing Research Centre, aims to become the source of new marketing practices. Read next page
As part of the Marketing Planning Module, students work closely with a company to develop a marketing plan for a particular project. The plan includes a competitive analysis, customer analysis, product positioning, market trends and marketing and communications strategy. Read next page
The EDHEC Risk and Asset Management Research Centre will be staging the fourth edition of the EDHEC Alternative Investment Days at the ExCeL Centre in London on December 9 and 10 next. The conference aims to present the applied research conducted by the EDHEC Risk and Asset Management Research Centre with leading pension fund managers and to discuss its results with the institutional investor and fund manager communities. Read next page
This month's interview with Noël Amenc, PhD, Professor of Finance at EDHEC Business School and Director of the EDHEC Risk and Asset Management Research Centre, is featured in a special supplement that was drawn up by the French financial daily AGEFI on the occasion of the EDHEC Institutional Days in Paris. Read next page
In the series of live web conferences, EDHEC hosted a presentation of the MSc in Capital Markets with a testimonial of an EDHEC graduate who is currently heading the european sales team of BNP Paribas. Read next page
Personal development is one of the key themes in the Theseus-EDHEC MBA and it starts from Day 1 with a fast-moving training course given by the world-famous New York training specialists, Dale Carnegie. Read next page
Participating in one of the major events organised by Europe's N°1 Research Centre is regarded by many professionals as a perfect opportunity to get cutting-edge information from the experts. For EDHEC's Finance students, some of these events are actually integrated programme modules and events such as the EDHEC Institutional Days provide not only the chance to get further information, they provide the unique opportunity to get a preview of their future professional life and start networking with potential employers. Read next page
The quality of professors is what many students consider an important deciding factor in their choice of business school. With this in mind, EDHEC Business School selects the very best speakers from three different sources - permanent professors from EDHEC, visiting professors from some of the most prestigious institutions from around the world and industry experts who are brought in to share their expertise in their specialised field. Read next page
Applications have been flooding in from around the world for all of EDHEC's Masters programmes with high profile candidates from renowned institutions setting themselves up for the next academic year. Read next page
Fuelled by massive investments on the part of funds of funds and institutions, hedge funds have grown from a cottage industry catering to the needs of private wealth to a trillion dollar business in which over 9,000 managers vie for the attention of global institutional investors. Read next page
EDHEC and Ceram hosted the 17th International Strategic Management Conference, held on the Nice campus between May 28 and 31, 2008. Read next page
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