The brightly-coloured HSBC tour bus was a sight to be seen on Nice's famous seaside Promenade des Anglais. As part of a national tour of a dozen French business schools to promote the advantages of their international group, the bus stopped at EDHEC for a day to meet students.

The EDHEC students were invited on board to learn more about the career prospects and the benefits of choosing to bank with HSBC.

Several activities proposed on board added to the fun atmosphere and highlight the international side of the bank such as the art of Chinese massage, an initiation to Samba, lessons in Quebecois and a competition offering the chance to win trips to Hong-Kong, Sweden, Brazil and China.

HSBC is of course a long-standing partner of EDHEC and this sort of event can but strengthen this bond.